WiLL: Sees continued sales growth and reinvests in talent, infrastructure and product development
FOND DU LAC, Wis. –  As Wisconsin Lighting Lab, Inc. (WiLL), a company specializing in high-output LED lighting and professional-grade light poles, works to navigate the uncertainties of COVID-19 and the subsequent impact on the economy, the US-based manufacturer is proud to report growth in both sales and employee numbers despite the pandemic. Additionally, the company is committed to investing time and resources into the development of new talent, infrastructure and product lines. 

Over the first three fiscal quarters of 2020, WiLL saw revenue growth in the double digits and expanded product sales in both LED light fixtures and light poles. As sales continue to grow, so does WiLL’s catalog of professional-grade LED light fixtures and in-house research and development efforts and capabilities. WiLL is set to release a number of new products in 2021, including new LED sports products and software/control systems.

“At WiLL, we attribute our continued success, despite the pandemic, to our Midwest-driven supply chain, ability to react to market conditions quickly, strong industry partnerships, and dedicated team members.” said Adam Rupp, President of Wisconsin Lighting Lab. “Without our strong relationships and the WiLL team, we would not have been able to continue to thrive, grow and enhance development efforts over the past six plus months.”

Ken Notes: LED tech is the next big thing, but the tech changes rapidly. WiLL seems to have kept up and then some. Congrats. My other favorite in this space is Electronic Theatre Controls, Inc. in Middleton. Imagine replacing every theatre light world wide with new tech.....

- - Volume: 8 - WEEK: 46 Date: 11/12/2020 8:50:58 AM -