One city’s small business scene continues to thrive

VIROQUA, Wis (WXOW) – As shoppers gear up for the start of the holiday season, area stores hope you’ll shop locally. With competition from online retailers, local stores must find new ways to appeal to customers.

City and state officials gathered in Viroqua to tour and promote the importance of small businesses.  All ahead of a traditional holiday event known as Small Business Saturday.

When it comes to small businesses, store owners in Viroqua know how it’s done. This, of course, with plenty of help from their supportive city hall.

Co-Owner of Kickapoo Coffee, Allison Sandbeck, appreciates the effort the city puts in to help these businesses succeed.

...The city started a pop-up shop program five years ago, and since then, 27 stores have opened their doors with a 72% success rate. State officials say those numbers are very promising, and that they want to use Viroqua as an example for other communities...

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Ken Notes: VIROQUA must have the magic sauce because it just keep growing. I love the pop-up program, Madison should try this...



- - Volume: 7 - WEEK: 48 Date: 11/27/2019 9:58:37 AM -