Bucks Will Play in Fiserv Forum

The Milwaukee Bucks’ new arena will be named after financial services technology firm Fiserv.

After the company denied it twice to Urban Milwaukee, news broke Thursday afternoon that the arena will be known as the Fiserv Forum.

“We are not the naming rights sponsor,” Fiserv vice president of corporate communications Britt Zarling told Urban Milwaukee on May 31st. Apparently what they left out was “yet.”

A Sports Business Daily report said the company was negotiating a $6 million annual deal lasting 20 years. The deal announced Thursday is for 25 years. Financial terms were not disclosed...

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- - Volume: 6 - WEEK: 30 Date: 7/27/2018 8:05:15 AM -