Over the last several years, Cousins has taken a calculated approach to its growth plan by strengthening its unit-level economics and creating a stronger core of franchise partners. As a result, in May 2016, the Wisconsin-based sub shop announced a rebranding initiative committing to streamline its locations in look and feel – a strategy that positioned the brand for its next phase of growth.
"With our remodeling and rebranding initiative underway, now is the right time to revive the brand through Midwest growth, specifically in the Chicagoland area," said Christine Specht, president and CEO at Cousins Subs. "We`ve increased our same store sales and average unit volumes positioning us for multi-unit franchise investment."......more
- - Volume: 5 - WEEK: 14 Date: 4/6/2017 7:07:50 AM -